Tom & Jenny’s Caramels are a North Carolina-based sugar-free sweet in stores across the United States. To appeal to a bigger market, this infographic advertisement was created with the intention of being broken into three divisible squares for social media use on Facebook and Instagram.
Boasting a miracle sweet, Tom wanted to portray their product as a go-to candy for health-sensitive folks. The caramels are keto-friendly, sugar-free, and gluten-free. As a dentist, Dr. Jenny also concocted this formula to be tooth-friendly. With all this goodness packed into a bite-size wrapper, spreading it all across three squares provided ample room for the design.
Watch Your Sweet Tooth
Carousel Social Media Format
A carousel advertisement on social media is an effective tool for engagement. Think of a slideshow: a Facebook user will see an interesting ad targeted specifically toward them with certain details cutoff and continuing onto the next image, encouraging engagement.
Facebook itself claims carousel ads drive a 30% to 50% lower cost-per-conversion and a 20% to 30% cost-per-click versus single image ads. They’re visually engaging, target-specific, and worth your buck.