A different kind of branding.

The inspiration behind our client’s request is directly from a quote of Naima Penniman, an activist and artist. An oak finds its strength not in itself, but in its roots’ connectedness to those of other oaks. In this way, they stand firm against external forces and survive. People, too, can act like this with community. Thus, we represented this link, whether our client chose the single or three-fold design, and brought in an eligible but gorgeous font for the punchline.

For: private individual client

Fun Fact

Giving someone else a tattoo doesn’t hurt you. Unless, of course, the design is bad. Then it hurts all of us.

In this way, we shall survive.

Naima Penniman